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Okay, so maybe not so much your beloved Remus, but your jewellery-making, pancake-baking, cornflake-ing business? Absolutely! And your non conveniently-rhyming business? Truly!
If you’ve declared that 2011 will be THE YEAR that several hundred cheques float your glorious way or that the next twelve months will be paved with blogging opportunities, well, you’re so incredibly psychic that even I’m raising my left eyebrow. They will be, and here's three ideas on how to help them along their way!
Read: tell EVERYONE about what you're pursuing! (Dentist stardom? Dog washing delight?!) Everyone! I've banged on about it before and I'll undoubtedly bang on about it again, but how much do we ever really know about a person? Does your neighbour know that you're dreaming of working for magazines? Tell her! Her best friend could be the publisher of Vogue, you know!
Real-Life Anecdote: After exchanging approximately 130 ''ooh-my-goodness-is-this-driver-REALLY-speeding-and-cutting-across-lanes-like-that-why-CRAP-yes-he-is!'' facial expressions with a woman in the back of an airport shuttle bus in November, we started chatting in between terrified gulps. Where had I journeyed to? She wanted to know. What did I do? She enquired. After telling her that I was presently writing for a travel agency, her eyes lit up and she immediately brandished her business card at me. ''You are?!'' She exclaimed. ''That's GREAT, because I'm making a website for my tour group business and I need a travel writer!'' Boom! Hello, new project! From a conversation on a shuttle bus!
Stand Out From The Crowd
Of course, she produces some seriously sensational tunes, but gol-ly didn't we all start taking notice of Lady Gaga when she became That Woman Strutting Around Without Any Pants!
Now, I'm not suggesting that dramatically hurling your pants out the window should be your next big move, but could constantly donning interesting jewellery inadvertently draw phenomenal attention to your Etsy store? Could flitting about town in a magenta-hued bus be THE way to promote your woodworking classes?
Yes! E-mail, e-mail, e-mail!
Let's take a stroll down memory lane and remember how difficult it USED to be to drum up business. How would a graphic designer have developed a flourishing client base thirty years ago? By whirling around knocking on doors and pitching to hundreds of disinterested offices?! Eek! How incredibly painful and time consuming!
These days, we've all been introduced to a magnificent little thing called technology and my, oh my, she's a beauty! Whack together a friendly e-mail and make the most of your inbox by contacting local businesses, introducing yourself and your services - it's simple, it's extremely inexpensive and heck, with the click of a mouse, you could be exposing your name (and business!) to hundreds of potential new clients! Ooh la la!
Let's brainstorm! Who can you speak to today? Who can you e-mail today? How can you invite intrigue towards you and your business/blog/clownfish named Remus this week?